Tuesday, May 16, 2006

Gillette's Marketing Genius

When I turned 18, the Gillette company sent me a "Gillette Sensor" razor. This marketing strategy is pure genius! Ten years and countless refills later, I've paid for the razor and then some.

Even though it's getting harder to find replacement blades, I still hang onto this razor. I tried upgrading once, because I thought I'd lost the original. I didn't like the newer model as much, though, and went right back to the first razor when I found it.

Thanks, Gillette.

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